Humans brains

Human brain
Passion Pirate
  • Never washes his selvage denim
  • Has been to Disney World 35 times and counting
  • Moonshine and bootlegging run on both sides of his family
  • Dreams of owning a classic American muscle car
  • Role model is Benjamin Franklin

Meet the man behind the hair. Yeah, THAT hair. (Confession: we’ve considered starting a hashtag.)

Geno is the Word of Mouth Inspiration Officer at Brains on Fire, but considers himself more of an explorer and pathfinder for the agency’s clients. From archetypes to gamestorming, G constantly challenges the Brains on Fire crew to think bolder, bigger and better – while having fun along the way.

Geno shines at uncovering the DNA of sustainable word of mouth movements, and has walked the path with brands and organizations including Fiskars Brands, the National Center for Families Learning, Anytime Fitness, Love146 and The Environmental Defense Fund. From fashionable to functional, Geno has a particular interest in unearthing new and passionate brands, and digging into the motivation and minds of the passion pirates inspired to start them.

Geno is a highly sought-after speaker. He has traveled the world sharing this thoughts and insights at events hosted by the Public Relations Society of America (PRSA), Public Relations Student Society of America (PRSSA), Blackbaud BBCON (Australia), WOM Japan, Influence Session Sydney, Cult Gathering, and the Word of Mouth Marketing Association, to name a few. He is widely quoted in blogs and co-author of two books, “Brains On Fire: Igniting Powerful, Sustainable Word of Mouth Movements, ” and “The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing.”

When he’s not busy strategizing or speaking ‘round the world, you’ll find Geno cheering on the field at Furman Games, cruising in the Mini Cooper and spending time with his wife Jenn and shaggy sweetie, Kingston.

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