Whether we call it a "press release," a "press statement," a "news release," or a "media release," we're always talking about the same basic thing. This portion of the release will usually have two or three paragraphs. Enjoyed the article? Fresh copy keeps your reader reading to the end. Ideally, all three of those components should be answered by the time the lead is up, as is done in this event press release. thanks, finally got the basic knowledge about press releases, i’m a beginner in digital marketing, learning a ton from your blogs. Structure your release like a news story, putting all the important information in the first paragraph and mention interview possibilities and visual moments. Keep the text simple and stick to the critical elements of the information. Want to learn how to write a press release? There are two things to keep in mind when you’re about to pitch your press release: Can you imagine a book press release being sent to a publication who exclusively deals with music? . Newsjacking – that’s how I built this company to 40M pageviews and eventually got acquired – https://thenextweb.com/socialmedia/2015/02/21/took-startup-0-40m-pageviews-got-acquired-google/ Still works so well! Where: Where did this story or event take place? But speaking of whether PR releases are archaic – there is a great Q&A on this here on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6494601770898116609, I just responded to it yesterday actually mentioning my latest article on TNW “Want to score press coverage for your startup? Is it boosting your social media following? 2021 and Beyond: What is in Store for Retail? If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. This is your opener and what will make your reader want to read on. When it comes to awards there are three key aspects: Any press release that’s about awards should keep these three aspects front and center. Remember a crowdfunding press release for a new innovation will look a lot different than a nonprofit press release looking for donations! Use a "hook." What's more, writing an exhaustive press release leaves no room for reporters to ask questions, and thus hurts your story's chances of getting picked up. Depending on the press release, let your leaders, your staff, your volunteers, or your beneficiaries take the stage. Keep your press release within 300-800 words. If you want to grab that how to write awesome press releases course like I did, when you're on the homepage of Janet's website you want to go down to the right hand column Soulful PR online. The body of the press release is where you really get to tell the story of the event. Note: While there’s no preferred font for your press release, sticking to a common font like Arial or Times New Roman is a good idea. Body. So when you’re writing a press release, you’ll have to adopt a journalistic style of writing. A press release is an official announcement (written or recorded) that an organization issues to the news media and beyond. Creating a press release is a useful way of raising awareness about your event - and if your press release is written well, you could acquire some great coverage and exposure for free. Search engines may reject your press release identifying it as an attempt to overload your document with SEO, and bulleted lists belong in an article, not a press release. I have more, just for you! Cision is very much expensive for a small business, I was quoted £899 for sending a single PR, nearly fell off my chair!!!! Formatting a press release for an event. Writing a press release for an event is just like any other press release. Our software allows you to find the relevant journalists and send out targeted email pitches in small, curated batches with careful follow ups. This part of the press release can be a bit more descriptive than previous sections. How much information is enough? This is the company name, telephone number, address (if you wish, it is not necessary in a press release), the company's website address, the name of the key person to contact about the release, and an email address. But how do you decide if your content is newsworthy? By signing up to receive our newsletter, you agree to our, How to Write a Press Release for an Event, 25 Predictions for Social Media Marketing in 2021, Facebook's 2020 Year in Review [Infographic], Snapchat Adds Astrological Profiles So Users Can See Their Alignment with Connections in the App, Twitter Outlines the Biggest Tweet Trends of 2020, Including TV Shows, Sports, People and More, 10 TikTok Trends to Guide Your Social Media Strategy in 2021 [Infographic], 2020 Audience Insights for B2B Marketing in the Year of Disruption, Developments and Trends in Holiday Shopping, Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing, 2021 Predictions & Trends in Digital Advertising. Don’t write a press release like you would an academic essay. The next step in learning how to write a press release is understanding the press release format. These techniques lessen the credibility of your event. To find high quality prospects easily, use JustReachOut as it gives you a list of journalists who have written about your specific topic, not just publishers. Their reader base isn’t going to align with your target audience! Give away everything. Two to three weeks in advance is a good timeline. I still question whether PR releases are a way of the past. Just search for your keyword on JRO to see a list of target journalists and their recent articles. 6. Those are the nuts and bolts of writing a press release for an event. Write Your Press Release Headline. Impact – is someone going to be affected by this information? Only ones out there information overload via social media, texts, and activities will. World is fluent in English, but that does n't mean you should be to get touch. Of the event this makes my job much easier since i can use right away critical! It distills the purpose of the individual ’ s newsworthy usually sent to journalists and their background, and multiple... 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